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brand overview

We’ve thrown the rule book out the kitchen window and built a new kind of brunch concept from scratch

At Biscuit Belly, we don’t do boring. We’ve thrown the rule book out the kitchen window and built a new kind of brunch concept from scratch. From our craveable culinary innovations to our in-demand, fast-casual business model, we’ve boldly gone where no brunch franchise has gone before. Now, we’re looking for qualified multi-unit restaurateurs ready to introduce their market to the hottest thing to happen to breakfast since the frying pan.

industry
Food
open units
10
operations type
Multiple Revenue Streams
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why
Biscuit Belly

The brunch business just got 
a whole lot better

Word around town is fast-casual restaurants continue to see the highest growth rate in the restaurant industry. Maybe it’s their adaptability to different economic climates. Maybe it’s the efficiency of labor costs. For Biscuit Belly, it’s all that and more.

A Fresh Serving of Fast-Casual

Biscuit Belly is everything restaurant operators love about fast-casual and nothing they don’t. We’ve simplified ordering with our menu’s nichey nature, maximized sales with curbside pickup and delivery, and streamlined operations with standardized systems all while serving up delicious meals.

Backed by the Best

What happens when a renowned executive chef, a serial restaurateur, and a QSR mastermind who grew a concept to over 4,000 units, get together? They create an out-of-this-world brunch concept backed by over 95+ years of combined experience.

Breakthrough Branding

We’re like your local breakfast place’s cooler cousin with a vintage Mustang. We’re a little edgy, a little traditional, and have a whole lot of personality. The vibrant colors and bold, modern style our restaurants bring to the table create a memorable experience guests won’t find elsewhere.

A Fresh Serving of Fast-Casual

Backed by the Best

Breakthrough Branding

Our Impact

Biscuit Belly

“We’ve loaded our leadership team with the best, most decorated restaurant business veterans to develop this concept into an unbeatable franchise opportunity. We have the right team to help franchisees thrive.”

– Chad Coulter
Founder & CEO
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Biscuit Belly

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